1) What are cookies?

Cookies are small text files placed on your device to store data. We also use related technologies such as local storage, SDKs, pixels and tags (collectively, cookies).

2) Who sets cookies?

First‑party cookies are set by USV MARIX. Third‑party cookies are set by other organisations (e.g., analytics or advertising providers). Details are in the cookie table below.

3) Why we use cookies

• Strictly necessary — to provide core site functions, security, load balancing, consent storage, and user account features. These do not require consent under PECR.
• Preferences — to remember choices (e.g., language, region). Consent may be required depending on implementation.
• Analytics — to measure and improve performance and usability. Consent required.
• Marketing — to measure campaigns and show relevant content on our site or third‑party services. Consent required.

Our legal bases under the UK GDPR are legitimate interests for necessary cookies and consent for all non‑essential cookies.

4) Your consent and how to change it

On your first visit we display a banner asking you to set your cookie preferences. You can change your choices any time using the button above or your browser settings. If you clear cookies, you will be asked again.

• Accept all — enables all categories including analytics and marketing.
• Reject non‑essential — allows only strictly necessary cookies.
• Customise — select categories per your preference.

We keep a record of your consent status (date, version, choices). Where supported by our consent platform, we endeavour to honour Global Privacy Control (GPC) signals by treating them as an opt‑out for non‑essential cookies.

5) Browser and device controls

You can block or delete cookies via your browser or device settings. Doing so may impact site functionality. For guidance, visit your browser’s help pages. An opt‑out for Google Analytics is available at tools.google.com/dlpage/gaoptout.

6) Cookie categories we use

6.1 Strictly necessary (no consent required)

• Session management (e.g., sid, sessionid), load balancing (e.g., __cf_bm), security (e.g., CSRF tokens), cookie banner storage (e.g., cookie_consent).

6.2 Preferences

• Language/region (e.g., locale, lang), UI settings (e.g., theme).

6.3 Analytics (consent)

• Usage statistics (e.g., Google Analytics _ga, _ga_*, _gid), product analytics (_hj*/Hotjar, ai_user/ai_session).

6.4 Marketing (consent)

• Campaign measurement (e.g., _gcl_au), ad/retargeting IDs (e.g., _fbp), CRM/site chat integrations (e.g., intercom-*, hubspotutk).

The exact set depends on the pages you visit and your choices in the banner.

7) Cookie declaration

Below is a template table. Replace or augment with the live inventory from your consent management platform (CMP).

Examples only — configure this list from your CMP scan for accuracy.

8) Third‑party cookies

Some third parties set cookies when you visit our site. We do not control these cookies. Please check the third party’s policies for details and opt‑out options.

9) Updates to this policy

We may update this Cookie Policy from time to time, for example to reflect changes to the cookies we use. Please review it periodically.

10) Contact

Questions about this Cookie Policy? Email info@usvmarix.com.