Fair Processing Notice 


USV MARIX — Fair Processing Notice

Key points (summary)

  • Controller: USV MARIX (trading name of [insert legal entity name]), email: info@usvmarix.com.
  • What we collect: business contact details; enquiry/contract data; website analytics (with consent); KYC/export-control documentation; USV telemetry and safety logs; recruitment data.
  • Why: to provide and support our products/services, comply with law, maintain safety, improve performance, and communicate with you.
  • Legal bases: contract, legal obligation, legitimate interests, consent (for non‑essential cookies/marketing), and rare vital‑interests processing in emergencies.
  • Sharing: service providers (under contract), professional advisers, authorities/regulators where required, and business‑transfer scenarios.
  • Transfers: outside the UK using approved safeguards (UK IDTA / UK Addendum).
  • Retention: typically 5–6 years for contracts/KYC; telemetry 12–36 months; analytics up to 26 months; recruitment 6–12 months.
  • Your rights: access, rectification, erasure, restriction, portability, objection, and consent withdrawal. You can complain to the ICO.

1) Who we are (Controller)

USV MARIX is the trading name of [insert legal entity name] (the Controller), registered in England and Wales under [Company No.] with registered office at [Registered Address]. Primary contact: info@usvmarix.com.

Data Protection Officer (DPO) / Privacy Lead: [Name or “Not appointed”], email: [dpo@usvmarix.com]. ICO registration number: [insert].

2) How we obtain your data

  • Directly from you (web forms, emails, calls, events) and your employer (as a business contact).
  • Automatically from our websites and online services (cookies/analytics — see Cookie Policy).
  • From our products and services, including USV telemetry, diagnostics, and safety logs.
  • From public sources: Companies House, maritime/spectrum authorities, published registers.
  • From third parties: KYC/AML providers, credit/sanctions lists, logistics and payment partners, recruiters/referees.

3) What data we process

  • Identity & contact: name, job title, employer, work email, phone, address.
  • Business relationship: enquiries, proposals, contracts, orders, invoices, payments, support/training records.
  • Device/usage/analytics: IP, browser/device details, pages viewed, cookie identifiers and preferences.
  • USV telemetry & safety: configurations, mission plans, logs, GNSS/AIS, vessel state (e.g., speed/heading), sensor metadata, fail‑safe events.
  • KYC/AML & export: identity checks, due‑diligence files, end‑use/end‑user declarations, licences/approvals.
  • Marketing preferences and interactions.
  • Recruitment: CVs, qualifications, interview notes, right‑to‑work info.

4) Why we process it (purposes & legal bases)

PurposeTypical dataLegal basis
Responding to enquiries, pre‑contract steps, contract performance, delivery, commissioning, support and training. Identity/contact; business relationship; telemetry for support. Contract; Legitimate interests (service quality, product safety).
Compliance with law (tax/accounting, export controls & sanctions, safety/incident reporting). KYC/AML; transaction records; safety logs. Legal obligation.
Product safety, reliability and improvement; security and abuse prevention. Telemetry; device/usage; incident data. Legitimate interests.
Website analytics and UX improvement. Cookie/analytics data. Consent (non‑essential cookies).
B2B communications and marketing to corporate subscribers; managing opt‑outs. Identity/contact; preference data. Legitimate interests or Consent (where required).
Recruitment and hiring. Recruitment data; references. Legitimate interests; Legal obligation (right‑to‑work).
Emergency assistance or life‑saving coordination (rare). Essential contact and operational data. Vital interests.

5) Who we share it with

  • Processors/service providers under contract (hosting, IT/security, analytics, CRM, communications, payments, logistics, training).
  • Professional advisers (lawyers, auditors, insurers, accountants).
  • Authorities/regulators (HMRC, ECJU, maritime/spectrum authorities, law enforcement, courts) where required.
  • Business transfers (investment, merger, acquisition) subject to safeguards.

We do not sell personal data.

6) International transfers

Where data is transferred outside the UK (or to jurisdictions without adequacy), we use appropriate safeguards such as the UK International Data Transfer Agreement (IDTA) or the UK Addendum to the EU Standard Contractual Clauses, plus technical/organisational measures as needed. You can request further information via info@usvmarix.com.

7) How long we keep your data

  • Contracts, orders, invoices, support records: 6 years from end of contract (Limitation Act).
  • KYC/AML records: 5 years from relationship end or transaction completion.
  • USV telemetry/incident logs: 12–36 months (longer if required for safety, warranty or disputes).
  • Website analytics (with consent): up to 26 months.
  • Recruitment (unsuccessful): 6–12 months.
  • Marketing preferences: until you opt out or 24 months inactivity.

8) Your rights

Under the UK GDPR you may request: access; rectification; erasure; restriction; portability; and you may object to processing based on legitimate interests and to direct marketing. Where we rely on consent, you can withdraw it at any time.

To exercise your rights, email info@usvmarix.com. We may need to verify your identity. We aim to respond within one month.

9) Automated decision‑making

We do not use automated decision‑making that produces legal or similarly significant effects about individuals. Our platforms may use automated alerts, geo‑fencing and fail‑safe triggers for safety; these relate to equipment behaviour rather than decisions about individuals.

10) Business contacts

If your employer lists you as the contact for a project or contract, we will process your work contact details to communicate about that project. Please keep your details accurate and tell us if your role changes.

11) Questions and complaints

Email privacy queries to info@usvmarix.com. You also have the right to complain to the UK regulator:

Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF · Tel: 0303 123 1113 · ico.org.uk

12) Changes to this notice

We may update this Fair Processing Notice from time to time. The “Last updated” date above reflects the latest version. Material changes will be communicated where appropriate.

Publisher’s checklist (remove before publishing):

  • Insert legal entity name, company number, registered office, DPO/Privacy Lead details, and ICO registration number.
  • Confirm telemetry retention and scope with engineering; align with warranty/safety policies.
  • Ensure Cookie Policy and Privacy Policy are linked on every page; add a visible link to this notice near data‑capture forms.
  • If you deploy CCTV or access controls at premises, add the relevant processing details and signage statements.

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